The company is now the first name in football timekeeping, with partnerships and timekeeping responsibilities for the UEFA European Championships (known as the Euros), the UEFA Champions League and the Premier League. It first timed the FIFA World Cup™ in South Africa in 2010, a role it reprised four years later in Brazil and then again in Russia in 2018. Hublot became the first luxury company to enter football in 2006. The best teams run like clockwork! Hublot loves football!” Ricardo Guadalupe, HUBLOT CEO.
The discipline of mechanical watchmaking is a perfect fit. Football, or soccer as it’s known in the US, is such a beautiful, intricate game that brings pleasure – and sometimes pain! – to billions of people around the globe. This will be the fourth time we’ve performed the role, a great honour that will put Hublot on television screens in living rooms all over the world. Once again, Hublot is so proud and so excited to be the tournament’s Official Timekeeper and to be timing every match, right through to the final on December 18 th 2022. “Exactly one year to go! The world will be brought together during the FIFA World Cup Qatar 2022™ in a festival of football like never before.
The clock, which forms part of a striking sculpture that stands 5.75 metres high, will stand on the Qatar capital Doha’s Corniche Fishing Spot, a beautiful pier overlooking the shimmering waters of the Persian Gulf. The countdown started with a kickoff from French FIFA World Cup™ winner and Hublot Friend of the Brand, the legendary Marcel Desailly, who was joined on stage by Coach Sami Trabelsi and local ambassador Adel Khamis.
Today marks one year until the tournament gets under way on November 21st, 2022.
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